When people ask me what I do, the response I typically get is, “Wow, but life insurance is a pretty boring industry!” While it has always excited me, my friends just don’t get it. So why is this industry so darn exciting to me? This is an industry full of change—especially over the 20 years I have been involved in it. Consumers have changed, getting both older and younger at the same time. The economy has changed, going up and down, and having more impact on some than on others. Needs have changed as we have moved into a more digital and customer-centric era. There are so many changes that have occurred over the past 20 years, why would the life insurance industry be considered anything but exciting as we decide daily how to change with the world around us?