Boston, February 28, 2017 – There is more data now than ever, and with that the opportunity for U.S. financial institutions to learn more about consumer financial needs is stronger than ever. As consumers increasingly turn to digital channels, and as the internet of things continues to introduce new touch points, FIs will be able to learn more about a consumer’s financial needs and aspirations. In what ways are FIs using data management and analytics to optimize marketing spend by targeting prospects more effectively?
This report will examine the current state of marketing analytics, what data sources are available and emerging, what analytic techniques are being applied to find quality prospects, and how interactions with consumers will evolve in the future through new digital capabilities. It contains analysis from 20 late 2016 and early 2017 in-depth Aite Group interviews with senior executives at U.S. banks, vendors, and consulting firms that offer marketing analytics solutions or consulting service.
This 19-page Impact Note contains three figures and three tables. Clients of Aite Group’s Retail Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.
This report mentions A.C. Nielsen, Accenture, Acxiom, Albert, Bank of America, Barclays, BBVA Compass, Beyond the Arc, Brighterion, BBVA Compass, Cardlytics, Capco, Capital One, CrossSight, CustomerMatrix, Datameer, DataXylo, Deloitte, Deluxe Marketing Solutions, Deluxe Rewards, DemystData, Dunnhumby, edo Interactive, Eloqua, Envestnet Yodlee, Epsilon, Equifax, Ernst & Young, Experian, Feedzai, FICO, FIS, Fiserv, Google, Grow Financial FCU, Harland Clarke, IBM, ID Analytics, KPMG, Marketo, Merkle, Marquis, Micronotes, NGDATA, Nielsen, NinthDecimal, Novantas, Oracle, PwC, Personetics, Radius, SAS, Segmint, Smart Engine, Synchrony Financial, Syncrement, TransUnion, USAA, and Vantedge.