Analytics address customer engagement, fraud prevention, and more, giving early adopters a competitive edge.
Boston, January 5, 2017 – 2016 was marked by geopolitical turmoil, with contentious and polarizing political proceedings in the United States and Europe, a building isolationist sentiment around the globe, and continued escalation of conflicts in the Middle East. With all of this simmering in the background, life goes on for the majority of consumers. Technology has put consumers in the driver’s seat, and they have a growing ability to control their commerce and banking experiences. Financial institutions and merchants are increasingly looking to data and analytics to help them better understand their customers’ needs and behaviors as well as create competitive edge and differentiation.
This is a 17-page Impact Note. Clients of Aite Group’s Retail Banking & Payments service can download this report.