Boston, December 19, 2013 – The U.S. retail brokerage industry has made gradual improvements over the past few years, and leading, midsize, and ultra-discount brokers provide service at every price. As U.S. brokers' variety, strength, and pricing attests, the retail trading market is robust and set to improve. Brokerage firms that can accurately understand the most valuable retail audiences' assets and trading activities will reap the greatest rewards. But just how much further can the market grow before it reaches saturation? Which traders are the most valuable, and how are trading device preferences changing?
Based on two November 2013 Aite Group surveys, one of 679 consumers and one of senior managers at top 10 U.S. brokerages, this report sizes up the U.S. retail trading market, describes the competitive environment, and forecasts industry and mobile-trading growth. It also recommends that brokers revise their conceptions about traders and cater to the needs of professional traders.
This 33-page Impact Report contains 16 figures. Clients of Aite Group's Wealth Management service can download this report.