Boston, October 19, 2016 – As consumers migrate financial activities from the branch and call center to the digital channels—online and mobile—credit card issuers will be under pressure to optimize their digital account-opening processes to maximize sales throughput and meet the rising consumer demand for better digital experiences. How can credit card issuers effectively implement industry best practices, where are their opportunities to optimize digital account-opening experiences, and what new technology can transform their digital account-opening experiences?
Based on an August 2016 assessment of the top nine credit card issuers in the U.S., this report looks at top credit card issuers in the United States (American Express, Barclays, Bank of America, Capital One, Citibank, Chase, Discover, Wells Fargo, and U.S. Bank) and identifies how these issuers use best practices to help consumers learn about and apply for credit cards.
This 37-page Impact Report contains 19 figures and six tables. Clients of Aite Group’s Retail Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.