| Home > Reports > Report 200807221 |
 |
A New Report From Aite Group |
|
|
|
Boston, MA, July 22, 2008
– A new report from Aite Group, LLC examines the current state of top North American branch networks. The report, based on a
survey of 14 of the top 100 North American banks by number of checking accounts, provides insight into the focus, challenges, expectations
and areas in need of improvement within bank branches. It looks at areas of expected growth, including how internal improvement may aid
the branch channel over the next 24 months.
|
 |
In recent years, online and mobile banking channels have seen significant growth that could theoretically
lessen the importance of the bank branch. However, while the branch channel does have challenges that didn't exist just a few years back, many
in the banking industry still view this channel as the cornerstone of the retail bank. In order to make the most of the branch channel, banks
must excel in areas considered to be among the most important to customers. These include providing convenient hours, enabling efficient
transactions, and the ability to evaluate customer needs and recommend appropriate products.
"With banks competing for the same customer segments at the branch, convenience, products and differentiation in service
are ways in which some banks are trying to grow the branch channel," says Kate Monahan,
analyst with Aite Group and author of this report. "To continue to do so, banks will need to keep focus on targeted customer segments, develop in-depth knowledge
of these segments, provide convenient and high-quality service, and, when there is a gap between customer expectations and their ability to deliver, find ways to improve
and implement the changes needed to close the gaps."
This 25-page Impact Report contains 12 figures. Clients of Aite Group's Retail Banking service can download the report by clicking on the icon to the
right.
|
|
Related Aite Group Research:
|
|
To purchase this report or
for additional information,
please contact:
Aite Group Sales
Tel: +1.617.338.6050
sales@aitegroup.com |
|
