Access for the Masses: Consumer Views on Authentication in the Digital Age
Things have changed: More people do banking on their phones than on their desktops. And more people access their online accounts — whether banking, shopping, insurance, or even gaming — from a plethora of different devices, rather than just one laptop. That means authentication has to change too. Before we introduce choices like multi-factor, two factor, biometric, behavioral, or device based, it’s good to know how comers feel about these methods and their usage.
Join Aite Group Research Director Julie Conroy and iovation Product Marketing Director Michael Thelander as they discuss fresh research on consumer attitudes towards authentication.
- How much is too much, or too little?
- How often does "authentication frustration" lead to closed accounts or help desk requests?
- Who is willing to accept a tiny bit more friction for a lot more assurance?
- How do these perceptions change between generations?
Register today to hear the results and to speak into this conversation.
Research Director / Aite Group