Win more bank business by better understanding the business borrower
If banks can better understand the business borrower, they can better position their bank to win more business. Webinar participants will take away a more granular understanding of business borrowers, to the point of being able to identify three or four areas for their own bank they can focus on for improvement. During the webinar Steven Martin of Sageworks and David O'Connell of Aite Group will discuss trends in demand for business loans, cross sale opportunities with business customers, as well as the credit-seeking process for SMBs, the importance of human connection in the lending process and promoters and inhibitors to expanding the business lending process.
Join this webinar to learn:
- Market sizing for business loans
- What it's like to be on the borrowing side of the loan application process
- How to take on a Trusted Advisor role with customers
- Key technologies that make the process easier for the borrower
- The main pain points for borrowers
Register today for the webinar here.
David O’Connell is a senior analyst with Aite Group’s Wholesale Banking team, where his primary coverage area is lending. A former commercial lender of 14 years, Mr. O’Connell brings to his lending coverage extensive hands-on and granular knowledge of banks’ challenges in building businesses that lend safely, cost-effectively, and at scale. Broadly scoped, Mr.