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Blogs by William Boland

July 5, 2016

Just two years ago, “robo” models on the market included over a dozen direct-to-client models (e.g., Wealthfront, Betterment, Personal Capital). Despite the enthusiasm surrounding robos by wealth managers and even a small pocket of clients, they were lacking the institutional buy-in needed to achieve scale. That changed in October 2014. Fidelity broke new ground when it formed a partnership with Betterment Institutional that would give the more than 3,000 advisors on its platform the ability to service the mass-affluent through digital advice.