Lead Generation in Insurance: In Search of the Golden Leads

Despite having more opportunities than ever to reach consumers, the global insurance industry is still challenged to do so effectively.

Boston, August 10, 2017 — Aite Group’s latest report, Lead Generation in Insurance: In Search of the Golden Leads, dives into the strategies and tools insurance carriers use to support their lead-generation marketing efforts. Most insurance organizations (74%) execute lead purchasing within the organization instead of outsourcing it, and the majority of carriers and agencies are purchasing pay-per-click leads (58%).

“Marketing lead-gen budgets for the U.S. insurance industry are expected to see some increases over the next few years, with life insurance being the key line of business with the most substantial increases,” says Aite Group senior analyst Samantha Chow.

This report describes how insurers use lead-gen vendors and the data, and highlights the solutions provided by the lead-gen industry. It is based on Aite Group surveys and interviews of over 80 lead-gen vendors across the U.S. and the U.K., and of over 30 carrier and agency lead-gen and marketing executives across the U.S. The surveys took place from June 10, 2017, to July 12, 2017. Nearly three-quarters of the respondents work directly for a carrier, while the remaining respondents are from insurance agencies.

To request a press copy of this report or to speak with Samantha Chow about this topic, please contact us at pr@aitegroup.com.

About Aite Group:
Aite Group is a global research and advisory firm delivering comprehensive, actionable advice on business, technology, and regulatory issues and their impact on the financial services industry. With expertise in banking, payments, insurance, wealth management, and the capital markets, we guide financial institutions, technology providers, and consulting firms worldwide. We partner with our clients, revealing their blind spots and delivering insights to make their businesses smarter and stronger. Visit us on the web and connect with us on Twitter and LinkedIn.

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