A number of vendors provide real value to financial institutions in applying big data to improve marketing.
Boston, December 4, 2014 – The term "big data" has been applied to anything regarding data management or analytics, especially by vendors selling those types of services and solutions. Bank marketers also believe in the importance of big data and say that it is more important to their marketing strategies in 2014 than it was in 2013. But can big data be more than just a buzzword and contribute to a bank's ability to capture and apply new types of data for marketing purposes?
This Impact Note leverages Aite Group's existing body of research and identifies firms offering technology solutions to help to financial institutions better acquire, analyze, and use the burgeoning amount of data about consumers and small businesses with the objective of improving marketing effectiveness.
This 15-page Impact Note contains one table. Clients of Aite Group's Wealth Management, Wholesale Banking & Payments, or Retail Banking & Payments services can download this report.