Boston, August 3, 2013 - Though U.S. banks have for years discussed rolling out mobile banking capabilities to their cash management customers, most banks have offered mobile banking to consumers and small-business customers more quickly than to middle-market and corporate clients. Low customer adoption has thus far kept delayed rollouts from hurting banks and their customer relationships, but demand for corporate mobile will increase, and banks not yet thinking about a corporate mobile strategy risk falling behind their competitors. How can banks keep up?
Based on a June 2013 Aite Group survey of 32 U.S. banks with more than US$14 billion in assets, this Impact Note by Aite Group research director Christine Barry helps banks create a corporate mobile initiative and build a business case for these capabilities. It also highlights some of the key lessons learned by early mover banks and discusses what is on the horizon for these institutions.
This 23-page Impact Note contains 15 figures. Clients of Aite Group's Wholesale Banking service can download the report.