Boston, July 2, 2013 -The number of financial institutions offering mobile banking services in an effort to better match patterns in their customers’ lives is on the rise. Whether these institutions are looking to modify existing mobile banking offerings or re-evaluate their entire mobile banking strategy, mobile is the new table stakes for retail and business banking. But how much of the channel is just buzz? As customers have become used to accessing their financial information through their device and channel of choice, in what specific areas have financial institutions invested in their digital-channel capabilities?
Based on a Q4 2012 Aite Group survey of 28 senior digital banking executives at U.S. financial institutions, this Impact Report by senior analyst David Albertazzi describes senior digital banking executives' view of how digital channels are evolving and makes recommendations for financial institutions and vendors participating in the U.S. digital banking market. The report also provides insight into digital banking trends and priorities, banking executives’ attitudes toward their technology capabilities, and initiatives undertaken and on the roadmap.
This 35-page Impact Report contains 28 figures. Clients of Aite Group's Retail Banking service can download the report.