Boston, February 13, 2018 – U.S. insurance carriers have struggled with policyholder and member engagement, and strategies have been scattered across insurance organizations. Meanwhile, engagement and experience are channelless in the eyes of consumers, each of whom has different expectations and preferences. Can carriers re-evaluate and develop new strategies to meet their customers’ needs in this new channelless environment?
Carriers across the United States came together at the Insurance Nexus Customer Engagement Summit in November 2017 to discuss the evolution of engagement. This report provides insights obtained throughout this event and is designed to help carriers develop a successful engagement strategy. It is based on the presentations of over 20 carriers (across all insurance verticals) and service providers supporting the event as well as a poll of nearly 80 conference attendees and 15 in-depth interviews with insurance carriers.
This 25-page Impact Note contains nine figures and two tables. Clients of Aite Group’s Health Insurance, Life Insurance, or P&C Insurance service can download this report, the corresponding charts, and the Executive Impact Deck.
This report mentions ConnectiCare, InsuruanceNexus, Travelers, USAA, and Wawanesa.