Online and Mobile Banking Product Development Roadmap

Boston, MA, May 12, 2008 – A new report from Aite Group, LLC examines the online and mobile banking product development roadmap of large U.S. financial institutions. The report is based on a survey of 23 of the top 80 U.S. financial institutions conducted by Aite Group in the first quarter of 2008.

The report reveals that, in the next 24 months, large U.S. financial institutions' electronic banking product development roadmap will be dominated by efforts to introduce fee-based payment services, step up online marketing efforts and roll out mobile banking. Leading new initiatives will include offering expedited bill payment (65% of respondents), making special, pre-approved offers to online customers (61%), offering card-based bill payment via online banking (57%) and rolling out mobile banking (57%).

"Beyond fee-based payment services and mobile banking, financial institutions show considerable interest in increasing their online marketing capabilities," says Gwenn Bézard, research director with Aite Group and co-author of this report. "Stepping up online marketing capabilities is clearly the next frontier for the online banking decision maker."

This 32-page Impact Report contains 18 figures. Clients of Aite Group's Retail Banking service can download the report.