Boston, June 5, 2013 - In few industries do consumers agree to spend their precious financial resources on a product or service without first knowing its cost, but U.S. healthcare consumers are programmed to do just that. Recent U.S. legislation has given healthcare consumers a serious reason to be sensitive to healthcare costs, however, and the demand for greater price transparency extends beyond consumers with high-deductible health plans. Uninsured and traditionally insured consumers also seek information that aligns the quality of care with the cost of receiving that care. This demand opens the door for a host of healthcare entrants to pave a new market--U.S. healthcare pricing transparency--by addressing sticker shock, clarifying confusing healthcare bills, and helping both insured and uninsured consumers choose providers.
Based on Q4 2012 to Q2 2013 Aite Group interviews with 32 healthcare executives, this report by senior analyst Michael Trilli frames price transparency as a new healthcare market across the healthcare value chain, sizes the revenue opportunity, and provides a snapshot of key players looking to capture a share of this new opportunity.
This 27-page Impact Report contains eight figures and five tables. Clients of Aite Group's Health Insurance service can download the report.