Boston, March 8, 2018 – Many U.S. financial institutions over the last five or so years have integrated PFM capabilities into their online and mobile banking experiences. Many customers played with these tools, set up initial budgets, and created savings goals—then their interest fizzled away. But with artificial intelligence trending toward the mainstream, financial institutions have an opportunity to reinvent how they deliver PFM tools and create an interactive experience that will help consumers take control of their overall financial health.
This Impact Report uncovers insights into how various age groups are conducting PFM activities and gauges consumers’ willingness to use a virtual financial coach. It is based on a Q4 2017 Aite Group online survey of 5,174 U.S. consumers.
This 38-page Impact Report contains 35 figures and one table. Clients of Aite Group’s Retail Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.