Prepaid cards are both payment methods and powerful revenue-generating machines.
Boston, June 18, 2015 – The number one reason that U.S. merchants embrace prepaid cards is because the cards create revenue and increase incremental store sales. Merchants may vary the types of prepaid cards they sell, but their commitment to the product set is clear and evident. But can merchants generate even more card sales and revenue? And what opportunities can prepaid providers offer?
This research details merchants’ perceptions about prepaid card sales strategies, highlighting differences in merchant categories and identifying online card usage trends. It is based on a survey of industry executives conducted in partnership with InComm.
This 22-page Impact Note contains 11 figures and three tables. Clients of Aite Group’s Retail Banking & Payments service can download this report.