Boston, January 25, 2018 – In an effort to create a better customer experience, drive incremental sales, and build customer loyalty, many financial institutions around the world have been tracking customer interactions in the online and mobile banking channels. Can digital banking executives optimize digital banking strategies once they understand the difference in how frequently consumers use online or mobile banking by product, the behavior differences by generation, and any difference in how often consumers check their account statements and enroll in alerts?
This Impact Report can be used by digital banking executives to determine how to position certain capabilities in digital banking assets and areas of investment that can help transform the digital experience. It is based on a Q3 2016 and Q3 2017 Aite Group survey of consumers in eight countries: Australia, Brazil, Canada, India, South Africa, Spain, the United Kingdom, and the United States.
This 37-page Impact Report contains 17 figures and one table. Clients of Aite Group’s Retail Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.