Boston, October 8, 2015 – The checking account has been and still is the cornerstone of the banking relationship, and a positive account opening experience can maximize revenue opportunities in the long term. Consumers have become used to accessing their financial information and their checking account through any device and channel—this same choice should be available when it comes time for customers to apply for a new checking account.
This research, sponsored by Equifax, Iovation, and Zoot, examines current account opening and channel usage trends, and reviews financial institutions’ current and expected onboarding challenges. It is based on a Q2 2015 consumer survey.
This 32-page Impact Report contains 31 figures and one table. Clients of Aite Group’s Retail Banking & Payments service can download this report.