U.S. Auto Insurance Rewards and Incentives Programs: Driving Forward

Now more than ever, auto insurance policyholders are tech savvy and receptive to being first users of technology, according to the latest Aite Group report.

Boston, August 1, 2019  — Auto insurance carriers continue down the path of digital transformation, forcing them to examine new sources of data and how to integrate that data into their business. Auto insurance policyholders enjoy incentive programs, own auto-related connected devices, and are ready to share personal data in order to gain benefits. It is time for carriers to develop relevant connected-data-driven products as well as market rewards programs that are enticing and make sense, increase market share, and provide an endless source of real-time data. U.S. Auto Insurance Rewards and Incentives Programs: Driving Forward, Aite Group’s new report, explores the information necessary for carriers to design rewards and incentive-based products and programs fitting of the auto insurance industry.

“Consumers are already using connected devices and are willing to share data for a good reason, and carriers must be willing to offer a variety of options to fully realize the potential of this trend,” explains Greg Donaldson, senior analyst at Aite Group. 

This report provides detailed statistics on auto insurance policyholders’ ownership and use of connected devices and their willingness to share this information with their insurance carrier. It puts a face on the type of customer that carriers should target and offers guidance on how to target these customers, and it puts a value on what customers expect in return for sharing their data. It is based on a Q1 2019 Aite Group online survey of 766 U.S. consumers.

To request a press copy of this report or to speak with Greg Donaldson about this topic, please contact us at pr@aitegroup.com.

About Aite Group:
Aite Group is a global research and advisory firm delivering comprehensive, actionable advice on business, technology, and regulatory issues and their impact on the financial services industry. With expertise in banking, payments, insurance, wealth management, and the capital markets, we guide financial institutions, technology providers, and consulting firms worldwide. We partner with our clients, revealing their blind spots and delivering insights to make their businesses smarter and stronger. Visit us on the web and connect with us on Twitter and LinkedIn.

Press Contact:
Siobhan Scanlan
Public Relations

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