Judy Fishman

Judy Fishman

Senior Analyst, Research Design & Data

Judy Fishman is a senior analyst on the Research Design & Data team at Aite-Novarica. Supporting all five practice areas of the firm, she is responsible for data quality and integrity across qualitative and quantitative studies, ensuring that that data analysis and interpretation is appropriate and statistically valid. She is primarily focused on quantitative research efforts, specializing in study design, questionnaire development, and statistical analysis of data. Ms. Fishman determines the optimal approach for each study to ensure that the methodology and questionnaire lay the foundation for the project’s research objectives.

Before joining Aite-Novarica, Ms. Fishman was an account group manager at Synovate, where she developed primary research solutions to address both strategic and tactical marketing issues for insurance, credit card, and investment company clients. Over a number of years prior to that, she honed her skills in research design, project management, and data analysis at Phoenix Marketing International, Decision Makers Ltd., and Polaroid Corporation.

Ms. Fishman holds an M.B.A. from Northeastern University and a B.S. from Tufts University. She has earned a Professional Research Certification (PRC) from the Marketing Research Association.

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