Madeline Smith serves as the event marketing manager for Aite Group. She focuses on the development and execution of event marketing in support of Aite Group’s growing face-to-face events business.
Prior to joining Aite Group, Ms. Smith was an event marketing manager at Envestnet Financial Technologies, where she collaborated with the events team to successfully plan and execute various industry-leading events, including the company’s annual conference. Ms. Smith was responsible for partnering with external event agencies and internal stakeholders to ensure that all the event marketing objectives were met.
Before joining the events team, Ms. Smith served as a marketing manager at Envestnet Financial Technologies. In the marketing role, she created and delivered effective campaigns, including running the marketing dashboard for the company’s annual conference, in which she played a key role in driving attendance through targeted emails.
Ms. Smith lives and works in New York City and holds a B.A. in Communications from Fairfield University.