Small businesses value products that save them time and deliver convenience - and they are willing to pay for those services. However, banks have historically offered free online customer experiences designed for consumers, missing the mark for the most profitable segments of business customers.
Non-bank providers have discovered this gap, and have risen to exploit the resulting opportunity, capturing profits along the way. To defend, retain, and grow revenue generated by valuable business customers, financial institutions must invest in online services and product bundles specifically designed for business customers.
Join Aite Group, Silicon Valley Bank and small business customers, and learn:
- About services that are most highly valued by small to medium sized businesses
- How these services solve business problems and deliver value
- How banks can accelerate adoption and increase revenue
Christine Barry serves as research director for Aite Group's Wholesale Banking practice, focusing on the strategies and technology implementations of global banks of all sizes. Her recent research has addressed global cash management trends and technologies, capturing the valuable small-business customer, corporate mobile banking, the drivers of global core banking system replacement, remote deposit capture, and best practices for community banks and credit unions.