Join Aite Group research director Christine Barry, Finextra, Avoka and leading financial services firms on 21 March 2018 for our webinar as we explore the growing expectations of SMEs and business customers.
New account acquisition has always been a main area of focus for financial institutions, as well as one of their main challenges - and in an increasingly digital world this challenge takes on new dimensions. Successful acquisition of new small business and corporate customers requires banks to deliver the right type of user experience: and customers’ expectations of that experience are more demanding than ever before.
Onboarding is a critical component of overall user experience, yet it is an area where most banks admit they are not where they want to be. Onboarding continues to be challenged by manual processes and paper exchanges, with the same information being collected several times. Such experiences lead to customer frustration and often process abandonment.
This webinar from Finextra in association with Avoka will bring together Aite Group research director Christine Barry, experts from Avoka, and leading financial services firms to explore the growing focus on improving user experience for small-business and corporate customers as well as onboarding’s critical role in achieving this goal. The discussion will examine banks’ key challenges, customer expectations, and the ways in which technology is evolving to reduce abandonment and address new market demands.
Christine Barry serves as research director for Aite Group's Wholesale Banking practice, focusing on the strategies and technology implementations of global banks of all sizes. Her recent research has addressed global cash management trends and technologies, capturing the valuable small-business customer, corporate mobile banking, the drivers of global core banking system replacement, remote deposit capture, and best practices for community banks and credit unions.