The global insurance industry has more opportunities than ever to reach consumers, yet it is challenged to reach consumers when they are prepared to purchase an insurance product. What changes must insurance organizations make to control rising marketing acquisition costs and to maintain their competitiveness?
Join this webinar as Aite Group senior analyst Samantha Chow highlights some key findings from her recent report, Lead Generation in Insurance: In Search of the Golden Leads. The webinar will highlight carriers’ strategies and tools to support lead generation and summarize the lead generation vendor landscape.
Key discussion points include:
- How the insurance industry is managing leads and the lead generation channel
- How the vendors in this space are supporting the insurance industry
- How vendors differentiate themselves
- Which vendors supporting lead generation are the most unique
Aite Group Insurance clients can access the full webinar on-demand by logging into our website.
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Samantha Chow is a senior analyst with Aite Group, specializing in the life and annuities industry. She brings over 15 years of experience in primary and secondary market research, product development, pricing strategies, competitive intelligence, project management, process improvement, and change management in the financial services industry.