Encouraging ACH payments or recurring payments via debit or credit card has become a top priority for life insurers. Additionally, the wide span of generations that currently own life insurance has created a need to support payment preferences from money orders to mobile payments, yet many carriers do not offer payment options to fit generational needs. So what can carriers do to fix the lack of payment flexibility that has led to high lapse rates?
Join Aite Group senior analyst Samantha Chow this June for an exciting one-hour webinar focused on how carriers can streamline the payment process and utilize different payments-related strategies to further engage their customers.
Key discussion points include:
- Understanding payment behaviors at a generational level
- Encouraging customers to adopt certain payment methods or channels
- Seeing how generations vary in terms of one-time payments versus recurring payments
Aite Group insurance clients can access the full webinar by logging into our website.
For more information about this topic or other Aite Group services, please contact us at firstname.lastname@example.org.
Samantha Chow is a senior analyst with Aite Group, specializing in the life and annuities industry. She brings over 15 years of experience in primary and secondary market research, product development, pricing strategies, competitive intelligence, project management, process improvement, and change management in the financial services industry.