Predictive Analytics: The Path to Competitive Differentiation

Financial organizations sit on some of the best data of any industry. Using it wisely is a game-changing opportunity for financial marketers.

According to a recent white paper published by Aite Group, predictive analytics can turn your data into powerful insights that can help you reshape your marketing models and enhance your campaigns. It can also have a positive impact on all your other marketing objectives:

  • Amplifying your competitive differentiation
  • Identifying audience segments, and speaking directly to their needs
  • Cross-selling existing customers and acquiring new ones
  • Adopting digital channels, from display advertising and search engine marketing to email marketing and social media.
  • Strengthening your firm’s image as a valuable partner

Imagine adding this crystal ball to your marketing toolbox. Register for our upcoming webinar today!


Tiffani Montez, Aite Group senior analyst and author of the Predictive Analytics: The Path to Competitive Differentiation report

Zach Gabelhouse, Director of Data Management and Analytics, Deluxe Corp.

Tiffani and Zach will cover the many advances and trends in predictive analytics tools and capabilities – all tailored for financial marketing professionals at regional and national banks and credit unions.

Take advantage of this true competitive advantage and a game-changing opportunity. Register now.

June 29, 2017
Thursday, June 29, 2017 | 2 p.m. ET/ 1 p.m. CT

Tiffani Montez is a Retail Banking senior analyst at Aite Group covering card issuance for prepaid, credit, and debit cards.

Ms. Montez has deep experience in global financial services with more than 20 years of experience in strategic planning, strategic execution, and consumer experience design. She has the unique ability to not only build strategies but also provide the strategic guidelines for executing complex strategic plans to deliver results.