Walking the Tightrope: Striking the Balance Between Fraud Prevention and User Experience

Application fraud and account takeover are rapidly rising in the U.S. (a trend which promises to get worse before it gets better) and many financial institutions (FIs) are scrambling to deploy mitigating controls. At the same time, the rising bar of customer expectations is pressuring FIs to remove friction and increase functionality to create seamless digital experiences for their customers.

How can you balance these two seemingly incompatible goals? Please join Equifax and Aite Group on Thursday, April 20, 2017 at 2:00pm ET for an engaging one-hour webinar. Brand new research will be shared that examines key trends in this space.  You’ll learn:

  • How fast is fraud rising and how FIs plan to address it.
  • How important is the customer experience when considering new fraud solutions? And how do FIs strike the right balance between security and the UX?
  • What types of solutions are FIs investing in to help?

Register now to learn about the latest trends and tactics in application fraud and account takeover. Want to participate in the research? Take the survey now.


Julie Conroy
Research Director, Aite Group

Ken Allen
SVP of Identity and Fraud, Equifax

April 20, 2017
Thursday, April 20, 2017 at 2:00pm ET

Julie Conroy is research director for Aite Group’s Fraud & AML practice and covers fraud, data security, anti-money laundering, and compliance issues.